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Signs and signifiers in music videos
Below is a textual analysis of Taylor Swift's new video 'Look What You Made Me Do'. To complete this analysis I used my knowledge on camera shots, angles and movements, mise-en-scene and editing along with an article written by The Guardian about the decoding of the signs in the video.
Music videos & Genre
You can tell that her genre is pop - The close up of her face shows that the record label have found that her looks are a selling point, the use of font is also fun. Indie - A niche audience and so a niche from cover, it is quite usual of indie bands not to have the artist appearing on the front cover they're marking themselves as different, saying that it's not about us, it's about the music. House/dance - Both the album cover and the type of music is different, again, a niche cover appealing to a niche audience, the music itself relies on electronics therefore a cartoon looking cover fits, the artists' looks are not made to be selling point. Is genre a problem? Do artists have to behave and look a certain way? Rap - gangster but not in real life - many artists tend to act a certain way due to pressure, but they don't particularly want to. Can they change image/genre or do they...
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